Aesthetics, Inc. employs a multidisciplinary, systems-based approach to wayfinding design. The first step in this process is a comprehensive assessment that begins with mapping the patient’s or visitor’s journey and experience. This is an in-depth analysis of the campus from the first-time customer’s point of view. Using this systems approach, we look at information, operations, and facility design to see how they either work together or conflict with each other in supporting optimal performance.
From the information gleened in the Assessment, we generate a well-designed, comprehensive master Wayfinding plan which strengthens the facility's brand identification and creates a competitive advantage for a hospital.